The Channel Champions Podcast Interviews CCG
Channel Champion’s Channel Marketing Manager Zak Anderson interviewed our very own Keith Hatley and Chris Moffett! In case you missed it, we recapped the highlights of the cast and expanded on the origins of Cloud Communications Group (CCG), our unique approach, and the state of the industry.
Check out of full video below:
Channel Champions Podcast Interviews CCG
CCG: From Small Startup to Big Success
A lifetime partnership between Keith Hatley and Chris Moffett started when they met in 1999. Chris came to work for Keith at Allegiance Telecom in Houston as a Sales Engineer Manager and they have been working together ever since. Over the last 4 years Keith and Chris have been actively growing CCG together and providing customized IT solutions for clients across the country.
CCG’s Beginning Partnership
Keith and Chris’s approach appreciates the critical importance of relationships and collaboration with peers, competitors, and industry leaders because it allows them to provide resources, portfolios, expertise, and protection for CCG and their clients. These partnerships allowed CCG to provide competitive value that improved clients growth while enabling CCG to empower clients more and more every day through unique and adaptable solutions.
“I am a big proponent of a rising tide raises all ships” -Keith Hatley
Channel Evolution and Positioning
A couple years ago, there was an antiquated approach to IT consultancy. CCG’s business model provides not only a variety of diverse IT solutions, but also enables an agnostic approach to consulting. This trusted advisory role creates a genuine partnership with the client and the direct seller that improves and streamlines the solution. This role is more critical to end users because of an accelerating pace of changes in today’s market. CCG enables clients by making them strategic assets for their organization using every tool at their disposal to hone in on the growth and innovative potential that keeps them ahead of the curve. This modernized approach to developing IT solutions is helpful when courting clients. CCG simplifies the complexities that come from an effective IT solution by providing evaluations, designs, and engineering work on the front end without cost, creating an impactful environment that helps new clients to reach their full potential.
CCG’s Customizable IT Solutions
When it comes down to it, listening is the key. CCG sells solutions and not specific products. Clients have pain points that require active problem solving to create solutions whether it is to increase revenue or improving the customer experience. It’s all about interpreting the problem and figuring out what the business really needs.
“Nobody has ever bought a quarter inch drill bit, they are buying a quarter inch hole” -Bill Dylan
Bringing in multiple suppliers on a single opportunity does not happen often, however when it does happen CCG helps facilitate the interactions. These facilitated interactions are mainly done to differentiate between option A and option B, enabling clients to select the right supplier.
The Client Experience
CCG has 2 main approaches to enabling and growing the client experience. The first is providing the customer with more than a patched IT solution. It is a common reaction to see a present problem, and develop an expedited solution to fix it. CCG’s approach takes more than the present issues into consideration. CCG takes a deep dive into the past of the client’s IT history to eliminate the cause and issues of the client’s past, while laying the foundations for an enduring solution that builds and grows with the company.
CCG’s second approach is to become an extension of the client’s team and goals, working with them to grow a thriving relationship that delivers valuable solutions. Providing support while working side by side with the client not only improves the client’s business, but also develops a blueprint devoted to discovering solutions that are needed while detailing a roadmap to solving issues that were not acknowledged previously.
Why Choose CCG?
CCG’s key to success has been built on years of experience and relationship building with clients and TSBs alike. These relationships are built on adapting to the unique situations that are encountered, and “getting people the quarter inch hole instead of the quarter inch drill bit”. The solutions created by CCG are given an actionable depth with measurable and recognizable potential that is conveyed through every step of the process. CCG is the future solution to today’s modern problems, so start discovering your solutions today.
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