How Businesses Can Safely Harness the Power of Artificial Intelligence
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AI is transforming the way we work, but it’s also creating confusion. From ChatGPT to “agents,” the AI landscape can seem like an alphabet soup of technologies that promise everything from instant insights to fully automated workflows.
In a recent conversation between CCG’s Mike Stute, resident AI and machine learning expert, and Tyler Dool, an AI power user and client partner, the two explored what’s really behind terms like Chat AI and Agentic AI, how they differ, and how organizations can use them safely and effectively.
Chat AI: Your Digital Research Assistant
When most people think of AI today, they’re thinking of Chat AI, tools like ChatGPT, Claude, or Gemini. These are built on large language models (LLMs) that have been pre-trained on massive amounts of text data to predict and generate human-like language.
But Chat AI can do more than just “chat.” When properly used, it can:
- Summarize lengthy documents or research papers
- Draft content and client communications
Analyze meeting transcripts or contracts - Generate quick insights from unstructured data
As Mike explained, Chat AI becomes truly powerful when combined with three key elements:
- Data: What information the model has access to.
- Model Selection: Choosing the right LLM for the job.
- Prompting: The art of asking the right question for the right output.
Tyler and our CCG team use Chat AI models privately, within secure environments, to create dedicated “workspaces” for clients. Each workspace acts as a knowledge hub where project data, notes, and transcripts are stored safely and can be queried on demand. The result: faster analysis, better memory, and more accurate client deliverables without exposing sensitive information.
Agentic AI: Your Workflow Automator
If Chat AI is like a digital analyst, Agentic AI is more like a digital employee.
Agentic AI systems go beyond answering questions, they perform multi-step workflows. These agents can make decisions, interact with software, and execute tasks based on changing conditions.
Mike described it this way: Chat AI helps understand and summarize data, while Agentic AI helps act on it.
Examples include:
- Automating HR onboarding and offboarding processes
- Managing logistics, like assigning truck routes based on cargo type and conditions
- Processing customer requests through AI-driven ticketing or service systems
Unlike traditional automation (which depends on rigid “if/then” rules), agentic systems use reasoning and natural language understanding to adapt. For instance, an AI can interpret a driver saying, “I can’t see because of snow,” the same as “Visibility is bad due to a blizzard,” and act accordingly.
Public vs. Private AI
With all this potential comes risk. Many users don’t realize that when they upload data into public LLMs (like free ChatGPT or Gemini accounts), that information could be used to further train those models.
That’s why we developed a private AI environment, an internal AI server running smaller, specialized models. This setup gives their team:
- Full data privacy (no information sent to public servers)
- Control over model behavior and updates
- Flexibility to fine-tune models for specific clients or workflows
Mike also outlined the three tiers of AI deployment:
- Public models: Inexpensive but risky; limited control and potential data exposure.
- Intermediate models: Managed by third parties that act as a compliance filter between you and the LLM.
- Private models: Fully self-hosted, secure, and customizable. The best option for organizations prioritizing data security and consistency.
Tyler emphasized the real-world importance: IT leaders don’t want to block innovation, but they also can’t risk sensitive data leaking. Segmenting access by role or data sensitivity lets teams safely use both public and private models under one roof.
The Future of AI in Business
When asked which industries can benefit from AI, Tyler’s answer was simple: all of them.
From marketing and sales to construction and logistics, AI is already finding its way into every corner of business. One example he shared involved a construction firm whose field staff use AI-powered mobile tools to record spoken site updates. The AI automatically organizes their comments, photos, and videos into clean reports, saving hours of manual note-taking and reducing errors.
As younger, tech-native generations enter the workforce, the expectation to use AI tools will only increase. Businesses that ignore AI risk falling behind, not because the tech replaces humans, but because it amplifies what humans can do.
Safe Adoption Starts with Strategy
Mike and Tyler agreed on a few best practices:
- Start with defined use cases: Don’t deploy AI for its own sake, use it where it saves time or improves accuracy.
- Build a governance model: Determine which data can go to public tools and which must stay private.
- Invest in education: Train employees not just to use AI, but to understand its limitations and risks.
- Fine-tune for your business: Smaller, customized models can outperform generic ones when focused on your organization’s data.
Learn more about how CCG can help your business harness AI responsibly and be sure to watch the full video here!